Analysis of Clothes Helping Kids Logo

While looking through the website and other materials related to Clothes Helping Kids I found it hard to find their logo. The logo of a corporation is a very important identifying factor and lets people make a mental connection with an image or symbol to what your company has to offer. Being a non-profit charity it is very important to have a logo that visually explains the help that you do with the community. Logos should be placed on many different collateral items such as the drop-off boxes and event signage. In my post later this week I am going to drive around a look at how the drop off locations look and how they can be improved. These locations should have the logo on them so that people dropping their items off their can know what their donation is going to. That being said the logo that I found for Clothes Helping Kids Inc. does not really show what they do to help the community.

Here is their current logo:

CHK_LogoThis logo doesn’t really symbolize their mission in my opinion and most importantly it is not placed on anything that I found on Google to identify with their organization. It is not on their website, which it definitely should be, or on any articles relating to their organization. I decided I would make them a new logo that symbolizes their mission and has a better look and feel for their corporate identity.

Here is the logo that I created:

Clothes Helping Kids IncThe font looks less harsh without serifs on the typeface and has a more calm and helpful feel. The picture placed in the center shows the helping hands of the organizations that Clothes Helping Kids provides with grants to give love and help to the kids in need in Albuquerque. They could also be seen as child hands receiving love and help for the donations given by the public.

Let me know what you think.

KG

HELP THE PEOPLE IN THE PHILIPPINES!

Sorry for the delay on this topic, I should have done it last week. In recent weeks, as many of you probably already know, the Philippines were hit with a super typhoon that destroyed homes and killed many leaving many still missing. No one should have to go through such tragedy and have these natural terrors rip through their lives. When these types of thing happen we feel for those who it has happened to and always want to do something to make it better again. We feel torn because we want to be there and help dig through the rubble just to ease the pain that some of the people of the Philippines are dealing with and give them answers but for some of us that is not a possibility. The people that are left in the wake of this typhoon are in need of food, water and shelter. While you may not be able to take them these supplies yourself you can always send a monetary donation to make these supplies available. While many non-profits are doing some kind of help fund one that I found that seems to do the most is one by the MercyCorps. If you follow this link → https://www.mercycorps.org/donate/help-typhoon-haiyan-survivors?source=WPW01005&gclid=CNDL66mD9boCFepFMgodzy8Anw
you can donate money and give someone what they need the most in one of the hardest times in their lives.

Social Media Strategy

The Organization: Clothes Helping Kids Inc.

About the Organization: Clothes Helping Kids Inc. started in 2000 and has been very active in making child care programs supplied with enough money to help them through the year. They run mostly by calls to resident homes asking for donations of clothes as well as furniture and household items. They have specific days throughout the year to go to neighborhoods and pick up these requested items. You can also make an appointment to have items you want picked up throughout the year or drop your items off at their many location collections boxes. After clothes are collected they are taken to Savers, separated and sold. All proceeds from the items collected are given to Clothes Helping Kids Inc. and then awarded in grants. These grant participants have programs that feature educational, cultural, and health related activities for kids.

Goal: To raise awareness of the grants that Clothes Helping Kids Inc. provide and how to participate through volunteering or donating your clothing items.

Measurable goal: Getting likes on social media in order to have a better reach to a broad audience that may want to participate. Also to have a 5% increase in clothes and other items donated to show that more people are aware of the corporation.

Strategy: Create and editorial calendar to spread out what would be written about the company throughout the year through Facebook and Blog Post as well as updating their Website.

Tactic #1- Have a Blog to start featuring each organizations that has benefited from the grants given by Clothes Helping Kids Inc. Also having blog posts dealing with the events that they sponsor throughout the year.

Tactic #2- To engage more people in what this company has to offer by getting them on social media especially Facebook. By having a Facebook they can more easily answer questions dealing with how to participate and also share the information about their company. Social media would also be a great place to promote events and promote the applications for grants so that more great children programs can receive help.

Tea, Fashion, and Pennies for the Homeless

This past weekend I attended the Pennies of the Homeless High Tea and Fashion Show at Hotel Albuquerque and it was fabulous. This was my second year attending and it did not disappoint. Pennies for the Homeless is a charity that raises money to support 20 of the local charities in New Mexico that help the homeless with food, shelter, and moral support. This year they raised approximately $80,000 to give to these fine charities to help support them in their effort in these cold holiday months when homeless need shelter the most.

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Pennies for the homeless was founded by Joseph Saavedra and Diane Dal Santo 20 years ago and have had The Pennies for the Homeless High Tea and Fashion show for 16 years. The High Tea and fashion show are something you can’t miss if you love fashion as much as I do. Each year, along with your tea and decadent deserts and appetizers, an up and coming designer is brought to Albuquerque and their latest collection is unveiled on the runway. They show everything from beautiful dresses, everyday wearable, you name it. Local models stomp the line showcasing the beautiful pieces and at the end you can buy the dresses that you see on the runway in their end of the show trunk sale.

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This year the designer was Natalia Acosta and her dresses where absolutely beautiful! She is an up and coming Latina designer and her over the top extravagantly designed pieces where something to see. The event is every year on November 10th so mark your calendar and consider going next year. The money goes to a wonderful cause and I guarantee you will have a wonderful time.

KG

Movember!

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When November comes around most people think of Thanksgiving and Christmas shopping but that’s not what it means for you guys out there. November is now Movember, no shaving in November to make an impact on funding problems that face men every day. The problems I am talking about are prostate and testicular cancer, and physical and mental well being. Most people know about breast cancer awareness movements, well Movember is a way for men to raise awareness about some of the cancers they face and team up to raise money for the cause. There are many ways to participate for guys and gals. Guys of course, grow out that stache and go to us.movember.com to sign up to participate and donate to the cause. There are also items that you can buy with beautiful mustaches if you can grow one yourself. These items are pants, shirts, and so much more mustache madness. Gals you can register as a Mo Sista and help with spreading the word about Movember and get your guy friends to show some facial hair. There are also shirts and shoes just for girls that you can buy as well or of course just a simple donation. Be sure to go to the website to see how you can participate in Movember this year at → us.movember.com.

Now here is a short video on The History of Mustaches:

Have a great week!

KG

Content that interests me!

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(Photo from:http://sellorelse.ogilvy.com)

I am a very busy person with school and work but I still enjoy browsing through interesting things on the Internet. While I don’t have much time the stories that have the smallest amount of text are the ones that I go for the most. Like Amy said in the slide share this week I am a person that LOVEs lists. Even though they sometimes may have more words than I would normally read, when it is in a list format it doesn’t seem as much for some reason. I really like to go browse on Reddit, which is in a list format but I mostly only look at the posts that have pictures, videos, animated GIFFs, or info graphics. When I am on Pinterest I like to look at DIY projects. Sometimes when you click the picture to see how to do whatever the picture shows it takes you to a blog. I sometimes browse through the person’s blog posts but other than that I don’t really like reading blogs. I find that most blogs have too many words or content that isn’t consistent to their main topic. I find that I get the most information out of videos because of their storytelling techniques and how I can take the information in quickly. I think that Info graphics are amazing and they really tell a story with the data they represent better than a bar or pie chart. I would say that I don’t like blogs the most because of their inconsistency. I think that if people have a blog that they should have an overall topic and stick to it. Too many people have blogs that start out in a consistent manner and then drift away from it. If people were to make a different blog or alert the reader that the topics would be changing then I would be more interested in reading them.

KG

TOMS, TOMS, TOMS!

toms copy(Photo from: http://www.80spurple.com)

This week I want to tell you about my most favorite giving organization, TOMS! Most of you probably know about TOMS from their making the Buy One Give One marketing strategy so popular. TOMS sells the most comfy, lightweight shoes and in return another pair of shoes is given to a child that doesn’t have shoes. People don’t really think that having shoes is a necessity, but it most certainly is! By walking around without shoes you expose the skin on your feet to illness and disease that can enter the body with the smallest scratch. Blake Mycoskie started TOMS in 2006 after taking a trip to Argentina and seeing all the help that needed to be done. He realized that so many people were living without shoes and decided that he would take on the challenge to supply the world with shoes. I personally own about 10 pairs of TOMS shoes myself and I absolutely love them and the way they support other people.

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TOMS has recently expanded to having sunglasses as part of their buy one give one market. If you purchase one of there many options of sunglasses they will give a person in need prescription glasses. I haven’t purchased the sunglasses yet but I plan on doing so next summer. I encourage you to check out their website → http://www.toms.com. They have men, women, and children’s shoes with many styles and colors to choose from.

KG

Give Light to Sub-Sahara Africa!

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What is your typical morning like? Do you get up turn on the light to your bathroom brush your teeth, then maybe step into your kitchen and open up your refrigerator pull out some eggs and cook them on your stove? Most of those things I described can only be completed with electricity. Now imagine that you wake up without these luxuries. It is hard to imagine isn’t it? Waking up without electricity is what 7 out of 10 people live with every day in Sub-Sahara Africa. Babies are born in dark hospitals without warm incubators. Children have to find a light on the street to finish their homework under. No one should have to live without the necessity of lighting and electricity and this is how you can help.

The non-profit organization one.com is leading the way to supply 50 million people with access to electricity by having people sign this petition to send to congress. They are working to transform people’s lives and work to end extreme poverty by 2030. Here is the link to sign the petition and change people lives in Sub-Sahara Africa→ http://www.one.org/us/energy/#title-pane.

Right now they have reached 80% of their goal with 100,549 signatures, so help them reach their ultimate goal and be part of the movement to end extreme poverty!

Most of the time on my blog I talk about things you can purchase to make a difference but this week I am showing you how to use your voice to make that same difference. In the U.S we have the right to freedom of speech where in some countries people do not have that luxury, so lend your voice to those who don’t have that freedom and sign the petition. You can even go a step further and spread the word to have your friends sign it as well.

http://www.one.org/us/energy/#title-pane

Have a great week!

KG

My week through pictures!

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 The Center of the Universe on my way to class!

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Taking Mia for a walk by her favorite letter!

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Found out that the Cheddar’s serves my favorite sandwich (Monte Cristo, YUMM!)!

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Getting my homework done!

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Getting ready for Halloween with the great pumpkin and little tomato! 

KG